Cactus, the television company that brought us Richard and Judy, have devised a new book programme in which celebrities will talk about books - Thank God for that!
If there is one thing the publishing world needs it is spokespeople who will help the general public to discover what a joy books can be and to give them some guidance through the maze.
We have seen how effective this can be with Oprah and Richard and Judy, both of whom are apparently retiring from their roles as ambassadors to the publishing world- we desperately need a renewed sprinkling of stardust. Let's all pray that Cactus continue to choose their celebrities and anointed books as wisely as they have in the past.
Celebrities are possibly the most powerful marketing tools ever invented - let's recruit as many of them as possible to the great cause!