Amidst the razzle dazzle of Twitter, Facebook and the rest, it is easy to overlook the wonders of the humble blog. For writers they must be the greatest form of communication that the producers of the electronic media have yet presented to us. Now we can be editors and star contributors of our own magazines, writing and publishing the articles that we would normally be trying to persuade others to publish, able to pursue our hobby horses at full gallop and shamelessly plug the work of those we admire.
I have been particularly converted by Morgen Bailey's Writing Blog, (and here it would only be seemly to admit that I have been both interviewed by Morgen http://wp.me/p18Ztn-1e5 and have also written a guest piece http://wp.me/p18Ztn-1fa ).
Regardless of the obvious vested interests at work here, I would still like to sing the praises of blogs such as these. There are companies now who offer to organise "virtual book tours" which, if I have undestood correctly, largely involve people being interviewed or writing about their latest book on other people's blogs in much the same way they would in old fashioned media like television "sofa shows" and the features pages of the old "grey-prints".
Each blog may have no more than a few hundred or a few thousand followers, but then many of the best literary magazines had similarly modest but extremely devoted readerships.